Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The menswear label embodies the spirit of the global Indian, the 21st-century traditionalist equally at home in New Delhi and New York. See the first teaser of True Blue’s campaign film starring the god of cricket himself, who personally spent time with the design team to create the collection you’re about to see.
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