Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion and reflects the expression of elegance in today's context. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The brand’s core audience includes professionals and corporate executives - men and women who are successful, focused, articulate, well-traveled, confident have a sense of style about them and indulge in the same.