The 9-day "Vows & Veils" wedding campaign was an extraordinary success, creating the ultimate shopping destination for every bridal need. We expertly curated the finest brands—from traditional wear and exquisite jewellery to cosmetics and wedding apparel—offering shoppers exclusive rewards and unparalleled convenience.
The campaign effectively leveraged digital channels with an engaging Instagram contest, where the audience enthusiastically shared their memorable love stories. Every tag and follow incentivized participants with an assured gift voucher, generating significant online interaction.
A major crowd-puller was the 4K bridal makeup infotainment masterclass, which attracted over 500 registered participants and featured an insightful collaboration with KRYOLAN and prominent influencer Karthika Shyam. Adding unique entertainment was the sensational "Sangeeth Social Party." This celebration successfully utilized influencer collaborations and brilliantly showcased our internal brands—Page 3, Manyavar, and Avantra—making "Vows & Veils" a truly integrated and celebrated campaign.
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