The latest edition of The Gentlemen's Edit Sale took on a powerful, bold new tone this season, perfectly timed to celebrate International Men's Day and spotlighting exclusive men's fashion brands. Shoppers enjoyed a rewarding experience with generous offers, including a Rs. 1000 F&B voucher with purchases of Rs. 5,000 and above, alongside striking discounts of up to 50% from participating brands.
Influencer collaborations were key, vividly displaying versatile collections and the latest trends, driving excitement for men's fashion. A vital component of our visibility was "THE GENTLEMEN'S EDIT" Digital Contest. People enthusiastically shared heartfelt stories about an impactful gentleman in their lives, expressing their love online and winning assured gift vouchers. This integrated approach made the campaign a stylish and touching success!
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