Explore the Kathai, Kalai, Parampariyam Walks at VR Chennai

The Virtuous Retail design philosophy draws from the concept of creating lifestyle centres that connect communities and strengthen social pride while reflecting local heritage and traditions. So too at VR Chennai - the Centre is an ode to a city that is proud of its traditions and celebrates its culture. The city of Chennai is a fascinating blend of the mighty southern dynasties, the charming Madras of yore and the ambitions of the modern-day city. The city’s heritage and traditions are closely tied into that of Southern India as a whole. Hence, it offered us a magnificent canvas to work with and the formidable opportunity to fuse the past with the present, by way of design and art.

The Centre, VR Chennai, intricately weaves together folklore and the history of the region through art, architecture & design. The building itself, the landscaping, each installation and sculpture are all inspired by the city and its traditions, are designed and integrated to add to the overall narrative, that we hope will engage visitors and encourage them to reconnect with the rich heritage of this bustling metropolis they call home.

The Kathai, Kalai, Parampariyam (literally translated as stories, arts and traditions) walks have been designed to take our visitors, across age groups, through a narrative of the rich culture and history of this region and showcase the ingenuity and skill of local artists

Kathai: Culture Walk

Explore the Dasavataram

Kalai: Art and Architecture Walk

Explore the Architecture Inspiration

Parampariyam: History Walk

Explore the History & Heritage of Chennai